Communication and digital marketing tools of pharmaceutical companies towards doctors and health professionals.
The internet is one channel that is able to provide the right service, to the right customer, at the right cost
DIGITAL MARKETING E PHARMACEUTICAL INDUSTRY
Main areas in which digital marketing has been used by pharmaceutical companies:
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eDetailing (virtual live, script e web portals for doctors) for:
- build a "relationship management channel" towards the medical target
- Being an integral part of a «brand's marketing strategy»
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Healthcare provider (HCP) portals
- WebApp and Brand Portals for consumers
- Customer relationship management (CRM)
WHAT IS EDETALING?
eDetailing in the pharmaceutical industry is defined as a broad and continually evolving term describing the use of electronic, interactive media to facilitate sales presentations to physicians (Rutgers Business School).
With eDetailing, pharmaceutical companies are able to generate brand awareness of a product, increase its familiarity and facilitate sales, without this necessarily involving a face-to-face meeting between the doctor and the medical representatives (MRs).
eDetailing is 24/7 and is on demand
EDISFERA DIGITAL MARKETING AND EDETAILING SOLUTIONS FOR PHARMACEUTICAL COMPANIES
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VIRTUAL eDETAILING
- Web Brand portals
- Extranet with reserved product information
- eLearning tools
- Videotutorial and Infographics
- eDetail brochure
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CONTENT eDETAILING MARKETING
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SEARCH ENGINE MARKETING AND ADVERTISING
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DIRECT EMAIL MARKETING
- eDetailing Promotion
- eDetailing Invitation
- eDetailing Message
- eDetailing Survey
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eBUSINESS SOLUTION
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ePROCUREMENT
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eCOMMERCE B2B E B2C
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